How much business do you have right now? Chances are, no matter how busy you are, you are always looking for new customers. With my business and web design, even though we have multiple customers at a time, we are constantly looking for new ones. We’d rather have a waiting list than nothing to do. With this in mind, effective marketing strategies are very important. Knowing what works and what doesn’t. 

One thing I’ve learned over time is that people like to do business with people they know and trust. That doesn’t mean that you can only get business from good friends, but it does mean that you need to spend time developing new relationships with all kinds of people even before you try and sell them something.

Once a potential client gets to know you, and he likes you, he will start to feel that he can trust you. Without having at least one of those factors, it will be difficult to gain Read the rest of this entry »

As most businesses have realized a number one and most used method of marketing is word of mouth. This type of marketing is the oldest form of marketing and probably the most successful! While years ago the most popular method of getting the word out was door to door sales, today, with the “Social Web”, which is a combination of social networks, from photo sharing, blogs, video sharing like YouTube, MySpace, Facebook, LinkedIn, and Twitter, you can literally market your product or service from your own home office. Your audience is much bigger as well.

Even still, many businesses have not caught on to the “Social Web” as a marketing tool. The Social Web is an excellent place to gain influence by becoming a respected member in the communities Read the rest of this entry »

The competition among businesses is fierce especially in this economy. People are cutting back on spending which means that businesses must try even harder to be the one that stays ahead in the competition. Statistics show that consumers are hit with over 4000 marketing messages per day. Proof that it is extremely important to come up with cost-effective strategies that will make Read the rest of this entry »

Many small businesses recognize the need for a website and all too often they rush to buy some template online from some company who may or may not be a local provider and in a matter of sometimes minutes, they have a working generic website for their company.

If you are one of those businesses, you should stop and ask yourself, “What is my website supposed to do?” Some business owners will answer this question with a very detailed description of the Read the rest of this entry »

There are many different forms of business from retailers to service providers. Some businesses require an office location others are located at home and rely on the phone to reach their target market, while some actually travel to meet clients at the client location. And more and more often, businesses are emerging on the Internet.

While fewer businesses reside solely on the Internet, it does happen. One particular source of revenue that I myself have recently began pursuing is that of an Information Marketing Business. So what is Information Marketing? It is just that, exactly what it sounds like. Marketing your information. Basically, an information marketing business can thrive because of one fundamental reason, “TIME”. Technically it’s the lack of time that will help you promote your information marketing business. So many people out there are looking for information such as Read the rest of this entry »

Windrich DotCom, Inc. has opened a new conference center in Second Life. The location offers the ability to enhance productivity through the use of virtual conference rooms Read the rest of this entry »

            If you are thinking about starting a business one of the first things you will consider is what you will call your business.  While this may seem like and easy task, it is a very important step to becoming a business owner. Many times entrepreneurs will underestimate the importance of the name of their company.

            A company name is important to portray the image that you want for your business. You want to be careful to select a name that is easy for people to understand, spell, pronounce and even more important, easy to remember. Your business name can be an important part of your marketing strategy. Try not to use confusing acronyms or make you difficult to find in the yellow pages. Be careful

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          What is an LLC? LLC is the abbreviation for a Limited Liability Company. It is company that has many desirable features and a mix of features from corporations and partnerships. Many small businesses are choosing LLC’s over corporations and partnerships. The Limited Liability Company is similar to a corporation in that it is a legal entity that is separate from the owners who are referred

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In part one of this article, we discussed the ins and outs of hiring an employee. Needless to say it is evident that becoming an employer may double the amount of paperwork you have. From payroll records, withholding income, social security, Medicare and state taxes, and unemployment taxes, to workers’ compensation insurance, and year end earnings statements. If just the thought of the

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Owning and operating a small business requires many decisions. The small decisions may be easy to make and perhaps even fun. Like what computer system to purchase, picking office furniture and supplies, and creating business cards. However, some decisions are much bigger, like whether to run your business from home or to move into an office or retail location, whether to become incorporated

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