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Marketing Online, Audio, Web, and Video

The competition among businesses is fierce especially in this economy. People are cutting back on spending which means that businesses must try even harder to be the one that stays ahead in the competition. Statistics show that consumers are hit with over 4000 marketing messages per day. Proof that it is extremely important to come up with cost-effective strategies that will make your business stand out in a crowd.

One way to help you get ahead is to adopt technologies that will help you expand your network. Audio, video, and web are some of those technologies. Fliers, mailers, brochures, and other one-dimensional marketing efforts may work but are limited in comparison to audio, video and web.  Multimedia allows people from all over the world to meet face to face without ever leaving their home or office. Many companies small and large are starting to recognize the power of multimedia and the cost savings associated with “virtual” meeting space vs. airline tickets and other travel associated costs.  

IBM for instance has a 24 hr a day staffed business center in the 3D based virtual world, Second Life. It has been reported that they have saved hundreds, of thousands of dollars in travel cost by using the business center to bring people together.  Keep in mind that people learn through a variety of means, from visual to verbal to auditory. You could drastically improve business and increase opportunity by marketing to all of these channels. 

Below I have listed some excellent marketing avenues that your business may have not previously considered:

 

 

  • Audio Conferencing - offer free classes, seminars, or workshops 
  • Virtual Multimedia Platform like “Second Life” - Train personnel, showcase a publication, share a powerpoint presentation, use streaming media, youtube video’s/tutorials, use real time voice chat.
  • Web Conferencing - While websites are clearly useful in providing a visual of your company, if you combine web and video, you will be able to deliver interactive video, animations, sounds, or other media-rich content. An excellent means to demonstrate your product, present a PowerPoint presentation, share charts or diagrams, share technical information with ease and clarity by utilizing video presentations on your website.
If you don’t have the technical ability  to incorporate these tools but you recognize the importance, you can find a local web developer to work closely with you to identify the areas that your business could extend online marketing efforts. Make sure you choose a web design company that has the experience and know how to use multiple forms of communication for your online marketing program. 
No matter what your business, or how long you have been in business, incorporating online marketing tools like audio, video, and web are becoming more of a necessity today than a luxury. By incorporating these tools into your current marketing plan, your company can create visibility and credibility and will be able to more effectively build strong customer relationships. 

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This entry was posted on Monday, April 13th, 2009 @ 3:49 pm on the category Business Marketing. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.

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